fo•cus:
noun
• a central point, as of attraction, attention, or activity
• the clear and sharply defined condition of an image; the position of a viewed object or the adjustment of an optical device necessary to produce such an image
verb
• to bring into focus
• to concentrate
as a photographer, all of these definitions are applicable. however, given the current heat wave in the bay area, i'm finding it quite difficult to focus on some of the more mundane aspects of my work, such as organizing and marketing. oh, who am i kidding, blaming the weather. i never enjoy focusing on those aspects, i'd rather just go out and shoot!
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